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Paid Media Specialist
About Social Panga
Social Panga is a creative digital marketing agency that specializes in crafting innovative and impactful campaigns for brands. We believe in the power of storytelling, data-driven strategies, and creative excellence to deliver results that matter. Our team is a mix of passionate thinkers, creators, and strategists who thrive on turning ideas into reality.Â
Position OverviewÂ
We are seeking a skilled Paid Media Specialist to develop and execute effective digital advertising campaigns for our clients. In this role, you will be responsible for managing paid media initiatives across multiple platforms, optimizing campaign performance, analyzing results, and providing strategic recommendations. The ideal candidate has a strong background in digital advertising, excellent analytical skills, and the ability to drive measurable results through data-driven decision making.
Key Responsibilities
- Strategy Development & Implementation:Â Develop and implement advanced paid media strategies across various digital platforms. Create innovative approaches to meet and exceed client objectives through data-driven campaign planning.
- Team Leadership & Mentorship:Â Oversee the daily tasks of Associate Paid Media Specialists and ensure the quality of their work. Provide guidance, feedback, and training to develop junior team members’ skills.
- Campaign Optimization & Analysis:Â Review and optimize campaigns based on in-depth analysis and strategic objectives. Implement sophisticated optimization techniques to maximize performance and ROI.
- Client Communication & Reporting:Â Communicate campaign strategies, performance updates, and optimizations effectively to clients and internal stakeholders. Translate complex technical information into clear, actionable insights.
- Analytics & Performance Tracking:Â Create and maintain comprehensive campaign dashboards that showcase performance metrics and trends. Extract meaningful insights from campaign data to drive strategic decisions.
- Process Improvement & Innovation:Â Identify opportunities to enhance workflow efficiency and campaign effectiveness. Stay current with industry trends and new platform features to implement innovative solutions.
Qualifications
- 2-3 years of experience in digital marketing with focus on paid advertising
- Proven track record managing successful paid campaigns across multiple platforms
- Strong knowledge of major advertising platforms and their specific capabilities
- Demonstrated ability to optimize campaigns for performance and strategic objectives
- Proficiency in analytics tools, ad platforms, and creating comprehensive dashboards
- Strong analytical skills with ability to interpret complex data sets and derive actionable insights
- Excellent client communication and presentation skills
- Self-motivated with commitment to continuous learning and staying current with industry trends
- Experience with process improvement and operational efficiency
- Organized and detail-oriented with ability to manage multiple campaigns and priorities
- Strong problem-solving skills and ability to work under pressure
- Experience with bid management tools and marketing automation platforms is a plus
Why Join Social Panga?
- Be part of a creative and collaborative team that values innovation and excellence.
- Work with diverse clients and industries, creating impactful campaigns.
- Opportunity to grow and hone your skills in a fast-paced, dynamic environment.
- A culture that encourages creativity, ownership, and fun!
- Social Panga is an equal-opportunity employer and values diversity at our company.